The TradeTech Accelerator is designed to support the growth of promising startups that are developing innovative solutions that address critical challenges and opportunities in the trade sector.




Join us for this exhilarating 12-week virtual journey to accelerate your startup’s growth, enhance efficiency, and redefine the future of trade.
The TradeTech Accelerator seeks the best and brightest companies to address the following 14 themes. If you believe your company addresses and is building solutions in one or more of these themes, you are welcome to apply.

Innovations in digital payments to streamline cross-border transactions and enhance financial efficiency in global trade.

Advances in e-export and e-commerce that revolutionize how goods are bought and sold cross-border, creating new opportunities for trade and market access.

Cloud computing facilitates scalable and flexible trade solutions, enabling businesses to manage and analyze trade data efficiently.

Digital documentation that simplifies and secures the management of trade documents, reducing paperwork and accelerating trade processes.

Smart border systems that use advanced technologies to enhance border security and streamline customs processes, improving the efficiency of international trade.

IoT solutions that enable real-time tracking and monitoring of goods, enhancing transparency and efficiency in global supply chains.

Advanced information systems that support better decision-making and coordination in trade operations through integrated data and analytics.

Blockchain technology that provides secure and transparent record-keeping for trade transactions, e.g., reducing fraud and increasing trust in global trade.

AI solutions that enhance trade processes through predictive analytics, automation, and intelligent decision-making, driving efficiency and innovation.

VR technologies that offer immersive training and simulation experiences for logistics and operations, improving stakeholder understanding and planning.

Digital services encompass a range of online tools and platforms that streamline trade functions, ranging from customer service to regulatory compliance.

The deployment of 5G technology that can enhance communication and data transfer speed and reliability in trade operations, facilitating more agile and responsive supply chains.

Robotics that automates manual processes in global trade, such as warehousing and logistics, increasing productivity and precision in trade-related activities.

3D printing that enables on-demand production, transforming manufacturing and supply chain dynamics in global trade.
The TradeTech Accelerator offers tailored support and resources to help you scale your TradeTech solutions. Explore the range of benefits below that will equip you with the skills, connections, and expertise needed to thrive in the global market.

Benefit from personalized guidance and support from in-house experts and external mentors specializing in technology and trade. Our mentors will provide invaluable insights and advice to help you navigate challenges and seize opportunities.

Connect with a dynamic community of fellow participants, industry leaders, and potential partners through curated networking events and activities. Expand your network, build strategic relationships, and collaborate with peers in the TradeTech ecosystem.

At the Demo Day, showcase your TradeTech solutions to a broad audience of stakeholders in the private and public sectors. This is your chance to gain visibility, attract interest, and secure potential investors.

Engage with top-tier executives and industry experts as they share their stories and insights. Enhance your knowledge and network directly with leaders who can provide valuable perspectives on your TradeTech journey.

Participate in virtual training sessions, skills enhancement webinars, and strategic workshops designed to equip you with essential entrepreneurial, tech development, and business strategy skills. Prepare your startup for the global market and accelerate your path to success.
If your team has a market-ready solution related to the proposed challenges, you are the right fit for the programme.
Applications open
Applications closed
Cohort announced
First day of the programme
Last day of the programme
Demo Day
"The goal of the TradeTech Initiative is to drive meaningful change in the way nations exchange goods and services, from enhancing the efficiency of customs processes at our borders to facilitating new ways to secure payments or credit. In the second full year of the initiative, our focus is on supporting the tools and technologies that will deliver this evolution, and the Accelerator is an essential part of that. It is the latest step in our efforts in shaping the future of trade."

Minister of State for Foreign Trade, United Arab Emirates
"Abu Dhabi is an epitome of incentivizing innovation, championing startups, and developing advanced technologies to enhance efficiencies in the trade ecosystem."

Chairman of ADDED
"Startups are leading a new era of trade innovation, using technology to break down barriers across logistics, finance, and more. By working alongside corporates and regulators, they are crucial in addressing today’s most pressing trade challenges."

Head, TradeTech Global Initiative, World Economic Forum
"We are excited to launch the TradeTech Accelerator Programme in partnership with the Ministry of Economy UAE, the Abu Dhabi Department of Economic Development, and the World Economic Forum. This programme will play a vital role in supporting the growth of innovative startups shaping the future of trade and creating more efficient, secure, and sustainable trade globally."

Founder & CEO, Plug and Play
All post-MVP startups that are currently generating revenue are encouraged to apply for our upcoming batch.
All applicants will undergo two rounds of screening by Plug and Play’s programme team. In the first round, each application will be reviewed for programme alignment, existing traction, founding team, and proposed synergies with the TradeTech Accelerator objectives. Shortlisted startups will be invited to participate in a “Selection Day” to pitch in front of a jury. Finalists will be notified ahead of a programme kickoff.
Yes, this programme will be run primarily in English. Please note the interview process will be conducted entirely in English.
The programme will be delivered in a 12-week virtual format, with the programme being virtual and an in-person Demo Day in the UAE (location to be announced).
The significantly successful startups will be eligible for investment consideration from Plug and Play Ventures. Investment decisions will be made at the end of the programme during or around the Demo Day.
The programme is completely free of charge for the participating companies and there is NO fee associated with taking part in the activities throughout the cohort.
Everything you will be providing through our application form will be treated as confidential and will only be shared with the people involved in the selection process.
Startups are not allowed to be enrolled in another accelerator during the programme.
For any questions or comments, please reach out to us at tradetechaccelerator@pnptc.com.
TradeTech Global
A World Economic Forum Initiative